An online store for discovering and buying specialty coffee.
Primeiro Grão needed a digital presence that went beyond an ordinary online store, balancing the brand’s story with simple product discovery, without overwhelming shoppers.
We created an editorial-style interface that joins the brand’s story with a well-structured e-commerce, with striking typography, minimal layouts and curated imagery.
The result is a cohesive, modern platform with a fluid journey from discovery to checkout and a strong visual identity.
- A UI/UX system focused on clarity and flow.
- A fast, responsive e-commerce site.
- A strong visual identity through typography and imagery.
- Journeys optimised for discovery and purchase.
